Many businesses aim to rank popular keywords like furnace and air conditioning repair. Google My Business (GMB) aka Google Business Profiles (GBP) is challenging and evolving, though. People might not be aware of the new requirements, even though they are still necessary to rank on the search engine. We’ll give you a sneak peek at Google Maps’ best-kept trick and explain how you can use it right away.
A useful resource for HVAC companies of all sizes is Google Maps. Even seasoned users frequently forget about a few Google Maps features. There are numerous features and capabilities in Google Maps for businesses that can enhance your workflow.
WHAT’S IMPORTANT FOR GOOGLE RANKINGS?
Google Maps is a helpful tool for HVAC businesses, both small and big. Even seasoned users frequently fail to take advantage of a few Google Maps capabilities, though. There are a lot of tools and services that can help you streamline your process when using Google Maps for business.
Many businesses attempt to rank popular keywords like AC repair and furnace repair. Google My Business (GMB), however, is challenging and dynamic. Even while ranking on the search engine is still crucial, some people might not be aware of the new standards. Here, you will get a sneak peek at Google Maps’ best-kept secret and learn how to use it right away.
Categories
Choosing a key category for your business is crucial and can bring in a lot of money for your business, making it critical.
Reviews
Also, be sure to encourage customer reviews because they demonstrate your reputation and offerings. Additionally, it creates a positive first impression, which increases the likelihood that new leads will contact your company. The number of reviews is also a ranking factor.
Location Matters
Don’t forget also that Google examines the location of your headquarters’ physical location.
Backlinking
Last but not least, backlinks are crucial for search engine positioning. Google is all about external validation of your business, and backlinks benefit when your account is connected to another one from a high-performing website. These backlinks, which serve as acknowledgments, fall into three groups. All three types of backlinks can improve the authority and relevance of your HVAC company:
Regional Websites
Porch.com, Chamber of Commerce, State-wide company directories, and Local and business directories are just a few of the websites that are significant locally.
Prestigious Websites
Some well-known authority websites are Yelp, Superpages, Yahoo, Yellowpages, Topix, Google, Facebook and Bing.
Websites For National Industries
Websites like contractors.com, bestplumbers.com, 411homerepair.com, hvacwebconnection.com, and hvacinformed.com are among them.
How Can You Boost Your Ranking?
After accurately updating the GMB/GBP information, you should concentrate on the backlinks.
Age Matters
The age of backlinks is the most crucial factor. The earlier you start concentrating on the backlinks, the better. Companies that have hyperlinks that are several years old typically do better so large revenues can be produced by larger businesses with more sophisticated marketing strategies. As the saying goes, the best backlinks are the ones created 10 years ago.
Call Tracking
Finally, pay attention to employing technologies like call tracking. Increasing revenue goes hand in hand with how many calls you are getting. You can find out where the calls are originating from and which ones can be identified as leads by using call tracking. For accuracy and quality assurance, you can also record calls.
We at RM Labs can assist in choosing the most effective marketing plan to support the expansion of your company. To arrange an SEO audit, contact us right away!